New logo, still the brand you Trust

New logo, still the brand you Trust

You may notice a change in our logo and packaging. That’s because we’re currently transitioning to a refreshed and more modern identity.

We’ve started the process of improving not only our products, but who we are as a company as well. As we’ve produced higher-quality products in the past few years – and will continue to do so – we’ve also taken a look at our way of working. 

We’re a global company, on a mission to simplify everyday life with clever solutions. Now and in the future, we want to be relevant and thriving, with a focus on sustainability and corporate social responsibility. 

As a result, we felt our former logo didn’t quite represent us anymore. With that in mind, we created a new logo and packaging to truly represent what we’ve grown into. 

The best part? We’re still the brand you Trust. We’ve just found a way to improve ourselves and our products, which will be reflected by our new logo and packaging.

And now, the logistics of it all…

We will gradually phase in the new logo and packaging. This has already begun. That means, when new products are released, they will have the new packaging and logo, although you will still be able to find our earlier products and former logo in stores for some time. Soon, however, all of our products will have our new logo and packaging.

Our new packaging.